Setting new businesses on the right path to profit
Digital marketing specialist that understands your goals and implements only the necessary marketing activities to get your business there.
Picture this...
A new brand hired an agency. They took the money, outsourced the work and did nothing. The brand had to take the agency to court to get their money back. They had little funds and were trying to sell in one of the top three competitive categories. Then, they were introduced to me.
Here’s what happened next...
- Sales increased 235% in a year
- Profit margin settled at a steady 40%
- Reached profitability to fund new line of products which increased AOV
- YouTube audience up to 40k subscribers and email subscribers up to 30K
- Organic Instagram audience reached 80K followers and millions of views
- Optimised Meta and Google ads equalled predictable growth
Here are the results
Hear from my clients
Chris turned my business around. He focused on the right digital marketing mix that would create profitable results and he managed everything. Great knowledge, great communication and great results. If you’re not getting anywhere with your marketing activity, definitely contact him.
Working with Chris Gracey has been a game-changing and transformative journey. His exceptional marketing acumen cut through the chaos of our startup landscape, bringing clarity and direction. His steadfast guidance and professionalism kept us on course, avoiding costly pitfalls. Thanks to Chris, we’re poised for a strong and focused launch.
Chris is an exceptional marketing professional with a great ability to identify business goals and implement simple systems and strategies to achieve them. His experience across PR, influencer and digital marketing makes him a complete modern marketing problem solver.
Learn the top mistakes founders make E-book
What I do vs an agency
| Goal Mindset Marketing | Traditional Agency | |
|---|---|---|
| Bespoke solution tailored to your product category | ||
| Sliding price scale based on business life stage | ||
| Teaches business owner what sustainable growth looks like | ||
| Long-term focus without breaking the bank | ||
| Involved in the process, working closely with you | ||
| Flexible strategies, not tied to one service | ||
| Overseen by experienced professional, not juniors | ||
| No lock-in contract |
What type of new business needs me?
If you’re a founder that has no background in marketing and want to grow your business, you may find yourself in a common unfortunate situation. That is:
- You get sold in to a solution by an agency that is not suitable.
- You get strung along with monthly performance meetings convincing you something good is coming.
By the time you realise nothing good is coming you have lost thousands.
I sit on your side and help you make decisions that set you on the path to profit.
Frequently Asked Questions
Can you help with social advertising like Facebook/Instagram and TikTok ads?
I have successfully managed social advertising campaigns for my clients. It can be a tricky area to navigate if you do not know what you are looking for. There are a number of costs involved in setting up successful Facebook ads including getting the right creative assets, the media budget to pay for the ads and the staff or freelancer to manage the execution of the campaign. It can be a few months before you see a return on ads, depending on how much successful advertising you have done in the past. I have delivered results as high as 8:1 ROAS for clients but not all clients are the same. There are 100s of marketing services that will tell you about a great Return On Ad Spend (ROAS) so it’s kind of meaningless. Our conversation will begin with where you are currently at with your business and then develop a way forward. I’ve spoken to people that have spent $15k on creative assets and then only had $5K left to pay for ads so people can see the content and take a valuable action such as a purchase. This is why a strategy and resources discussion first is so much more important than me putting on a sales pitch.
Click here to book in for a free strategy session.
How do you approach influencer marketing?
You should only pay an influencer for promotion if you have statistical justification for their potential impact. For example, a client of mine paid an influencer for promotion and they didn’t see any sales impact in that month. I used an influencer tool to check their demographic and engagement statistics. Most of their audience was not based in the country the client was selling their product. They based their influencer choice on where the influencer lived, not where the audience lived. So my approach is:
- The influencer must be relevant to the brand values and target audience
- There must be statistical justification such as the bulk of their audience is located in the target demographic
- The cost must be reasonable in relation to the potential reach and engagement of the activity
- The content must seem authentic and on trend if possible.
Click here to book in for a free strategy session.
How do you approach organic social content?
This is an area where a business can throw away a lot of money for very little return. It is about trial and error until a growth pattern emerges. With Reels and TikTok guiding best practice, person-to-camera or UGC-focused content is dominating news feeds. This is a bit of a game-changer for outsourcing content. When platforms like Instagram were photo and designed image focused, you could outsource this quite easily. Now if you don’t have a natural spokesperson or on-camera talent in the organisation, it can be difficult to pivot to the new best practice. I have successfully coached business owners to succeed in this area. For an example, you can see where this client of mine started filming his videos in Reels/TikTok style format compared to his previous work. Some of his videos in the first two months of the new approach received over 1 million views. His videos are now consistently 40K to 1M views whereas previously the videos averaged around 10K and lower. You can scroll through here – https://www.instagram.com/the_dog_nutritionist/reels/
Click here to book in for a free strategy session.
Can you help with Google ads?
There are many common issues with Google ad accounts such as poor keyword research, not using negative keywords, bad ad structure, not tracking conversions etc. But the most common issue is unrealistic expectations. It’ll take time, money and the right skill managing the campaigns to see results. I start with assessing if it’s the right channel to invest in for your particular business and then look to audit the account for improvement. If it’s an important part of your business and you’re not getting the right results, contact us and we can have a conversation. If I can help by recommending the right approach or the right cost appropriate talent I will do so free of charge. Click here to book in for a free strategy session.
Can you help with email marketing?
Yes, I can. Email marketing when done well can bring in a lot of revenue for your business. It also often an area that is overlooked or not done well by many businesses. If you are paying for traffic through Google ads or Facebook ads and you aren’t trying to get that potential customer’s email address – then you that traffic you paid for will disappear and add zero value to your business. However, if you offer incentive to get them on a mailing list, you can follow up with value adding content or offers to entice them further without having to pay to serve them another ad. It’s that simple. Email marketing gives each business the opportunity to follow-up to website visitors without paying more on serving another ad to that person. Click here to book in for a free strategy session.
Do you build websites?
I have project managed websites for clients, but I do not build them. A lot of people opt for offshore outsourced website development which can be great for costs but if you don’t know what to ask for you may get an ineffective website. Someone like me project managing or assisting with pre-development preparation can help you get the best out of your developers. Click here to book in for a free strategy session.
Are you an agency?
I am a consultant. The difference being that you are not paying for a whole team in an agency who are specialised in one area. Agencies are becoming an ever-more scrutinised operating expense for businesses due to the lack of attention they can give each client. I have a diverse skillset that means I won’t try to sell you one thing. I can bring in any on-going specialists if required, I can upskill you and your team on how to manage them and then you can let me go. I have managed digital ad campaigns hands on, I have implemented email marketing automated flows hands-on. I have helped clients hire the right agency and have managed underperforming agencies back into good performance. My service is business focused outcomes through the right marketing for your specific business rather than one specialised area. This way I can create a bespoke resourcing solution for your business rather than getting you to sign onto a one-size-fits all service offering that doesn’t fit all. Click here to book in for a free strategy session.
How do you measure success?
The most important outcome for a business is revenue/profit but that doesn’t mean investing all your money into ads or sales focused activity will equal that goal. For certain product categories, you may need to build your brand through influencer work, PR and social proof to encourage more sales. For example, a fashion brand for Gen Z may do an influencer campaign at the same time as ads to encourage likability and preference amongst their target audience. Whereas an electrical goods store with good reviews and great prices could go straight to just digital advertising. You could be one of the 100s of companies selling vitamins, if you can’t beat people on price then you need to somehow communicate quality. What’s most important is investing only into those channels or activities that encourage sales for your SPECIFIC BUSINESS. Click here to book in for a free strategy session.
Where are you based and do you have global clients?
I am based on the Gold Coast, Australia. I recently moved back to Australia after working in London for 9 years. I have clients in the UK, Sweden and Australia currently. Click here to book in for a free strategy session.
Do you have a Question?
All rights reserved